The History Of Mattel..

Mattel is an American multinational toy manufacturing company founded in 1945 with headquarters located in El Segundo, California. Mattel’s products include Barbie dolls, Hot Wheels and Matchbox cars, Masters of the Universe, American Girl dolls, board games, and more.

The company has a long history of partnering with pop culture properties and has produced merchandise for Star Wars, Harry Potter, Minecraft, DC Comics, and many more.

In recent years, Mattel has been focused on expanding its product line to include more diverse and inclusive toys that represent all kids.

In 1968, hot wheels was created by Elliot Handler and Harold Matson. The first hot wheels car was a Chevy Camaro. Hot wheels has been owned by Mattel since 1984.